There’s a lot of static out there about social media and its place in the job search process.
Many think it’s a big time drain with little return on investment. And (like anything else) without a plan, it can be just that. But properly implemented, it can be a more powerful catalyst to get your job search engine off and running than any other career tool out there.
This is largely because social media embodies a collection of qualities that, combined, can streamline your search efforts while putting the maximum amount of pressure on a pinpoint area — your target position. Here’s how:
1. It Gives You Visibility
Social media allows you access to an unlimited amount of professionals within your targeted audience. What’s more, social media platforms by definition allow for and promote the organization of niche “groups,” which makes finding your audience that much easier. LinkedIn is a prime example of this, but it applies to Twitter, Facebook and YouTube as well.
2. It Creates Transparency
“Know, like, trust” is a bit of a mantra for your success in social media environments. I like to equate it to going to a party. Would you set up a table and start pitching your product (i.e. “Here I am, looking for a job!”) or begin by connecting with people on common ground?
This is particularly true on Twitter, one of the more transparent tools out there. It’s the first step in the process of “know, like, trust” we all go through in determining what we’re going to buy — or, in this case, who we’re going to hire.
3. It Helps You Pay It Forward
Coupled with transparency, helping others is the second key to professional success when it comes to social media. Help others not only to get them to help you, but (of equal importance) to discover who will help you.
As a result of offering this assistance, you can also get a third-party endorsement or recommendation. You can start doing this by simply asking others, “How can I help you?”
4. Nobodies Are the New Somebodies
Borrowed from Guy Kawasaki, this means, in the simplest of terms, that you don’t know who can help you, nor do you know who knows who.
Connecting with the bigwigs in your industry through Twitter, Facebook or LinkedIn can be fun, but it’s the avid networker you’ve never met or heard of who’s your better bet. These “nobodies” can be real somebodies based on the depth and breadth of their online network. (Like this thought? Tweet it!)
5. The Quality Is in the Quantity
This is how you get to the “nobody somebodies.” By using tools like Opennetworker, you can build a network of likeminded, “give to get” individuals rapidly on a number of platforms.
By having a large number of connections, you have more choices from which to drill down and develop deeper, more meaningful relationships. Think of it like filling your own networking event: pack the hall with as many folks as possible and then work the room to see who can help you (and, of course, who you can help).
By incorporating social media into the front end of your job search efforts to “fill the funnel,” you’ll not only connect more effectively with the opportunities you seek; you’ll also uncover that elusive “hidden job market.”
How has social media played a role in your career growth or job search? Share your experiences below!
Image: Flickr
