Does LinkedIn Really Matter for Your Job Search? Yes, Yes It Does.

Interview, Job Search, Networking, Resume and LinkedIn

I’m often asked by job seekers if it’s really worth their time and effort to use LinkedIn in their job search. Bottom line: use it only if you are serious about finding your next job! (You are seriously about that, aren’t you?)

Here’s why LinkedIn so important in your job search:

Building Your Professional Network

The single most important thing you can do in your job search is networking. LinkedIn makes it easier than ever to identify contacts in your target companies.

 

It’s highly unlikely you’ll land your next position by simply applying online. You need to build a network of supporters at your target companies so that when the perfect opportunity is posted, you have an inside connection who can pass your resume to the hiring manager. It’s challenging to stand out in the flood of online applications, but most hiring managers will take a look at resumes referred from a trusted colleague.

The Value of Second- and Third-Degree Connections and Groups

In the past, networking was more challenging because you had to rely primarily on people you already knew personally. With LinkedIn, the true power comes through your second- and third-degree connections. (Tweet this thought.)

 

People you know also know many other people. This greatly expands the pool for identifying contacts in your target organizations. With groups, you can make connections without waiting for an introduction. Leverage alumni groups for school and former employers as well as affinity groups for your profession. This enables you to expand your network exponentially.

Getting Informational Interviews

A critical component of your networking strategy should be informational interviews to learn more about the companies on your target list and their career paths and hiring practices. LinkedIn enables you to identify relevant connections for informational interviews. Then ask each contact for additional introductions.

Reconnecting with Former Colleagues

You may have lost contact with former colleagues once you left a company. Find them on LinkedIn to see where they are now and who else they may know to assist you in your search.

Gathering References

It’s critical to have references for your search, and chances are your references may have moved to other companies since you last worked together. LinkedIn is a convenient way to find them and to reconnect with them.

 

Be sure to ask permission to list them as a reference and verify their contact information in advance. When you expect a company will be contacting your references, let them know to expect the call and provide background on the position and why you feel you are good fit.

Helping Others Find You

While LinkedIn is extremely valuable in helping you find contacts, it is also becoming a valuable tool for recruiters to find specific skill sets and experience.

 

Be sure you have a compelling and descriptive heading, not just your current title. Have a complete profile so potential employers can quickly see the highlights of your experience and education. Include a summary to focus on your key transferable skills and your major professional accomplishments. Make it easy for recruiters to find you.

How will you start using LinkedIn for your job search? Share in the comments!

This post originally appeared on the Get to Work blog.

Image: Flickr

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